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#urbanana-Award, © Thomas Baumgärtel

#urbanana-Award


Prize for creative urban tourism in North Rhine-Westphalia

Completely #urbanana! In the cities of North Rhine-Westphalia, you can choose almost anything you want, from a 3D printing masterclass as an educational holiday to heavenly nights in a temporary design hotel in a former church. And that’s not all: Singer-songwriters in the hotel lobby, local Kölsch beer out of a water tap, cosy nights in wastewater pipes, and artists’ studios alongside state-of-tomorrow design hotels. All this followed by a morning stroll through virtual exhibition rooms in Düsseldorf and later on, a goodnight event in the form of a journey in time through Essen, projected onto a building wall. Whether you go for super-digital or analogue and improvised, we want to show you all there is to discover for visitors to our urban jungle.

What now?

The #urbanana award is presented to the best creative urban tourism projects in North Rhine-Westphalia. The winners prove that cross-sector cooperation between the creative and tourism industries is bearing golden yellow fruit. With this in mind, Tourismus NRW e.V. together with its partners, Düsseldorf Tourismus, Köln Tourismus and Ruhr Tourismus, and in cooperation with CREATIVE.NRW, has announced a competition to honour inspiring innovations that are worth imitating for the first time in 2017. Over 60 applications made it very clear that the potential for creative tourism was worth another round: In winter 2018/19, great projects and ideas were awarded the second time!

When does it start?

from December 2018 until 10th of march 2019, creative enterprises with relevance to North Rhine-Westphalia were competing again for one of the six prizes worth 4,000 euros. The judges were looking for new forms of tourist services and offers, particularly in the area of creative tourism, innovative urban tourist information offers and new forms of collaboration between the creative and tourism industries in urban tourism in North Rhine-Westphalia. The competition awarded projects in the early planning phase, projects being implemented and projects that have already been established. Key aspects for the jury’s assessment are the degree of innovation and the potential for added value offered by the idea.

What conditions applied?

The #urbanana award was presented as part of the EFRE-funded project “North Rhine-Westphalia as a destination for the urban lifestyle and scene”. The projects submitted must at least in part have a reference to at least one of the topical areas (festivals/design/urban art and the young art scene/music culture/fashion/digital scene). In all cases, they must have been oriented to individual urban tourism. A multi-lingual aspect to the project, comprising at least English and German, was recommended.