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#urbanana-Award, © Thomas Baumgärtel

urb­a­nana-Award


Prize for cre­at­ive urb­an tour­ism in North Rhine-West­phalia

Com­pletely urb­a­nana! In the cit­ies of North Rhine-West­phalia, you can ex­per­i­ence al­most any­thing you want, from a 3D print­ing mas­ter­class as an edu­ca­tion­al hol­i­day, over a work­a­tion in a church nave, sing­er-/song­writers in a hotel lobby, Kölsch from the tap, cosy nights in sewage pipes or art stu­di­os, up to VR-jour­neys to the past. Wheth­er you go for su­per-di­git­al or ana­logue and im­pro­vised, we want to show you all there is to dis­cov­er for vis­it­ors to our urb­an jungle.

*Deadline extended - 11.10.2020*

What now?

The urbanana-Award is presented to the best creative urban tourism projects in North Rhine-Westphalia. The winners prove that cross-sector cooperation between the creative, digital and tourism industries is bearing golden yellow fruit. With this in mind, Tourismus NRW e.V. together with its partners, Düsseldorf Tourismus, Köln Tourismus and Ruhr Tourismus, and in cooperation with CREATIVE.NRW, had announced a competition in 2017 and 2019 to honour inspiring innovations that are worth imitating. It seems that NRW is full of brilliant ideas - which is why we are giving out the award a third time now.

Greyfield provides a special prize for the urbanana-Award
175 square metres of room to realise dreams. 175 square metres for a year of sweat-inducing work, wild ideas and a happy end as a grand finale. The Greyfield Stiftung lets you walk on their heads by providing the usage of the first floor in their headquarters in the city of Essen for a full year. Check out the 3D-Model here.

One of the urbanana-Award winners will be able to imbue this generous rent-free project-space with life, bustle and activities.
To all (digital) nomads who want to get started somewhere: Whether you are digital pioneers or analogue trendsetter, a collective, producer or network, spatial artist or prototype-developer, apply now for a real world-office located close to Essen central and Düsseldorf International. Mentally flexible and eager to start? Good ideas are duty-free: Come to urbanana.

When does it start?

Ideas and projects for NRW can be submitted by the 11th of October 2020. Creative and digital enterprises with relevance to North Rhine-Westphalia will compete again for one of the six prizes worth 4,000 euros or the special prize, which was provided by the Greyfield Stiftung. The judges are looking for new forms of tourist services and offers, particularly in the area of creative tourism, innovative, digital urban tourist information offers and new forms of collaboration between the creative, digital and tourism industries in urban tourism in North Rhine-Westphalia. The competition under the patronage of Prof. Dr. Andreas Pinkwart, State Minister for Economic Affairs, Digitization, Innovation and Energy, awards projects in the advanced planning phase, projects being implemented and projects that have already been established. Key aspects for the jury’s assessment are the degree of innovation and the potential for added value offered by the idea.

What conditions apply?

The urbanana-Award supports and promotes the transition of city tourism in North Rhine-Westphalia and invites people, using a cosmopolitan speech, to spend their holiday, work or live in NRW for a shorter or longer period of time. In all cases, the ideas/ projects must be oriented to one of the projects subject areas: urban (pop-) culture,  digital scene and expat-culture or design & craftsmanship and contemporary culture. A multi-lingual aspect to the project, in English and German, is recommended.

urb­a­nana-Award