Professional & diverse
Safety comes first
In addition to virtual exhibition stands, use of interactive smartboards, virtual and augmented reality, digitalisation opens up entirely new options where the safety of visitors is concerned at analogue trade fairs and congresses. Koelnmesse, for example, has developed a new kind of indoor positioning system. The smartphone app, to be downloaded by every visitor, automatically records the density of visitors in the exhibition halls and informs exhibitors and guests about it in real time.
Apart from digitalisation, the subject of sustainability is also gaining in relevance in small and large conference venues in North Rhine-Westphalia. A large number of these are already certified, with more to follow suit. After all, hybrid and digital events play a part in the sustainable meetings industry as well, leaving their “green footprint” in the business state of NRW.